Who Did What To Whom (1972)

21 Dec
Director   Written and directed by R.F. Mager
Producer   Mager Associates, released by Research Press Co.
Contributors   Filmed by Dick Ham Productions
Length   17 min
B&W/Color   color
UO Library Catalog description:  A training film for educational, religious, or industrial leaders which shows how to recognize the four principles of behavior: positive reinforcement, negative reinforcement, extinction, and punishment.
Call # FILM Mb240
Genre  instructional
Rare  no
Online  no
Copyright status  protected
Physical condition fair
Oregon-related  no


Robert F. Mager was an educational psychologist who worked in industrial training before he became disillusioned with the teacher-focused mode of instruction. He helped developed a learner-centered mode of teaching. He published numerous books and articles on designing learning objectives, and instructional design. The film is oddly pretty watercolored “focus” screen. Groovy organ music. Mainly brief vignettes in which actors demonstrate different styles of interaction at work and home, followed by commentary from narrator; a pleasantly stilted, charming film which shows how to do everything in the entire world wrong. Ends with a pieing.

2 Responses to “Who Did What To Whom (1972)”

  1. Skip Elsheimer January 27, 2012 at 12:22 am #

    I’m curious to know why you believe this film is in the public domain. I found a valid copyright notice in the film which I think is all that is needed to establish copyright. If it is public domain, I’ll happily put it up at the Internet Archive..

    • Elizabeth January 27, 2012 at 7:03 pm #

      Thanks for catching this, Skip. A student screened this film, missed the copyright notice, and instead relied on the Catalog of Copyright Entries, which I now realize is inconclusive for determining copyright status, alas.

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