| Director | Written and directed by R.F. Mager |
| Producer | Mager Associates, released by Research Press Co. |
| Contributors | Filmed by Dick Ham Productions |
| Length | 17 min |
| B&W/Color | color |
| UO Library Catalog description: | A training film for educational, religious, or industrial leaders which shows how to recognize the four principles of behavior: positive reinforcement, negative reinforcement, extinction, and punishment. |
| Call # | FILM Mb240 |
| Genre | instructional |
| Rare | no |
| Online | no |
| Copyright status | protected |
| Physical condition | fair |
| Oregon-related | no |
Notes:
Robert F. Mager was an educational psychologist who worked in industrial training before he became disillusioned with the teacher-focused mode of instruction. He helped developed a learner-centered mode of teaching. He published numerous books and articles on designing learning objectives, and instructional design. The film is oddly pretty watercolored “focus” screen. Groovy organ music. Mainly brief vignettes in which actors demonstrate different styles of interaction at work and home, followed by commentary from narrator; a pleasantly stilted, charming film which shows how to do everything in the entire world wrong. Ends with a pieing.
16mm Lost & Found 
I’m curious to know why you believe this film is in the public domain. I found a valid copyright notice in the film which I think is all that is needed to establish copyright. If it is public domain, I’ll happily put it up at the Internet Archive..
Thanks for catching this, Skip. A student screened this film, missed the copyright notice, and instead relied on the Catalog of Copyright Entries, which I now realize is inconclusive for determining copyright status, alas.