Duty to Cargo (1940?)

16 Mar
Director N/A
Producer Wilding Picture Productions
Contributors Lewis A. Lapham
Length 21 min.
B&W/Color Color
UO Library Catalog description: N/A
Call # FILM Mb29
Genre Corporate Sponsored
Rare YES
Online NO
Copyright status PUBLIC DOMAIN
Physical condition FAIR
Oregon-related NO

Notes:

The University of Oregon does not have a documented publishing year for this film, but records show that this film was screened in late Feb. 1940:

“On Tuesday, February 20, a new industrial motion picture entitled “Duty to Cargo” recently completed by the American-Hawaiian Steamship Company, was shown to members of the Marine Exchange. This film, which is in color and sound, was prepared under the supervision of Lewis Lapham. Its running time requires only twenty minutes. It denotes an entirely new step in institutional advertising by a shipping company. The first of the picture is concerned with the history of the company through its nine decades of intercoastal service, the balance with American-Hawaiian’s conceiition of a shipowner’s duty to his cargo.” Source

Wilding Picture Productions was a film company that tailored to industry clients, producing many films like Duty to Cargo (Source).  The film is both instructional and promotional, in that it provides a historical overview of the shipping industry, and how it changed over the early 20th century. For obvious reasons, it culminates as a promotional film for the American Steamship Company by the end, a company that would end up losing 20 ships in WWII, and face liquidation in the early 1950s. Source, Source

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One Response to “Duty to Cargo (1940?)”

Trackbacks/Pingbacks

  1. Duty to Cargo revisited | 16mm Lost & Found - July 18, 2013

    […] thorough Iris Bull documented it elsewhere on this blog, but it’s also worth noting that the film was produced in Cosmocolor, a process developed in […]

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