The Language of Advertising (1956)

16 Mar
Producer  NET Film Service, KQED-TV San Francisco
Contributors Features Dr. S. I Hayakawa of San Francisco State College
Length  30 minutes
B&W/Color  Black & White
UO Library Catalog description:  Discusses advertising and the way in which it often commits a multitude of semantic crimes. Explains techniques used to bring about automatic reactions to advertisements and points out that the danger in some advertising lies in the promotion of pathological reactions to words and other symbols. Features Dr. S. I Hayakawa of San Francisco State College
Call # Film Mc75
Genre  Instructional
Rare  Yes
Online  No
Copyright status  Copyrighted
Physical condition  Fair
Oregon-related  No


The Language of Advertising Episode #9 in a series called Language in Action, a national semantics series created by S.I. Hayakawa.  In this episode, along with the other episode in the same series we have in our archives (How to Say What You Mean).  The UO Library Catalog description is sufficient if one is curious as to what actually happens in the film.

Samuel Ichiye Hayakawa (1906-1992) was a Canadian-born American academic and political figure.  He was an English professor and served as the president of San Francisco State University.  Professionally, Hayakawa was known as a linguist, psychologist, semanticist, teacher and writer. His first book in the semantic field, Language in Thought and Action, must be a predecessor to this film series for which he had been creator.

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